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Let your clients see and feel the product. Keep card samples on hand to share with clients. Visuals are important when communicating to clients the value and quality of the products you offer. |
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Order cards to use in your studio. There are countless ways for your studio to benefit from having personalized studio cards on hand. |
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 Place your studio logo on the front of the cards and send them to every client after an event or portrait session, thanking them for their business. Be sure to include your contact information.
After an event, send a note to the vendors you met. This is a good first step towards building a relationship with that vendor as a possible referral channel for your studio. |
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Include cards in every package you offer. After every session, include custom thank you notes with an image from your client's session on the front and your studio contact information on the back.
Clients will love sharing these cards with friends and family. As they do this, they will be extending your brand and increasing referrals for your studio. |
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 Use special events to appeal to your audience. Be creative. If you are shooting a maternity session, show your client baby announcements and try to book the baby's first shoot before your client leaves the studio.
If you are shooting before Valentine's Day, give your clients the idea to use their session photos as Valentine's Day cards. Do the same with special Mother's and Father's day cards as well. |