February 10, 2012  
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Industry articles includes features articles written by professional photographers on important topics such as software solutions, online proofing, studio marketing and methods to increase reprint revenue.
 
Samantha Alday of Samantha Alday PhotographyThe Value of a Blog
by Samantha Alday

If you were to ask me what my most valuable marketing asset has been to date, I wouldn’t tell you it is all the money spent on web listings and advertising, I wouldn’t tell you it has been the money spent on magazine ads; nor would I tell you it has been by other referrals. The most valuable marketing tool for my wedding photography business has been my blog; otherwise known as a Web Log.

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Dwayne Lee, M.Photog.,Cr. of Southern Flair PhotographyBusiness is NOT a Four-Letter Word!
by Dwayne Lee, M.Photog., Cr. - API

Improvements in your photographic quality will come in time as you grow.  But, unless you spend time taking care of business, you might not have the opportunity to see your dreams come true.


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Bekah WrightCollages.net: Online Hosting in the Digital Era
by Bekah Wright

Ask most photographers how they’d prefer to spend their time and the response won’t be marketing and sales. Still, these two components are an integral part of any business.


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Mitche Graf of Power Marketing 101Taking the Speculation Out of Wedding Sales
by Mitche Graf

My goals and objectives when I photograph a wedding are simple: have fun, create magical images and maximize the amount of money I make. If I do that, my clients are happy, I am happy, and my business continues to produce profits every year.

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