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| Market Your Studio |
| Market your Studio with Albums |
 With the highest print quality, colors for every occasion, and numerous customization and personalization options, Collages.net Albums will wow your clients. The tips below will help you increase your revenue while building your studio's brand.
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Capitalize on your clients’ engagement sessions.
| Use Collages.net Albums and your beautiful pre-wedding shots to create a guest book for the couple to display at their wedding. Our guest books display images on the left side and mounted parchment paper on the right side of the album for guest signing. |
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Appeal to younger clients with our new, modern Brilliant Albums.
| The Brilliant Album, the newest album from Collages.net, features a photographic cover. This leaves room for total creativity and customization, catering to your client’s taste. |
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Sell albums to every customer, regardless of the type of event.
| Our wide variety of album sizes, colors, and many other customizable options make albums the perfect add-on for just about any client. |
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Take advantage of our 30% studio sample discount.
| Keep samples of albums in your studio, so your clients can see your beautiful products first hand! When customers have direct contact with the product prior to purchasing, they are much more likely to buy. |
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Have your studio name embossed on all of your albums.
| This will enable you to promote your work to anyone who views your client’s finished album, as they will be able to see which talented studio took their beautiful images.
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| Market your Studio by Blogging |
Looking for a fun, effective, free way to market your studio? Try blogging! A blog, which is short for “web log,” is an online collection of thoughts, ideas, work and anything else the writer chooses to include. The most recent entry, which is called a post, is displayed at the top of the blog with previous entries displayed below. Blogs allow readers to leave comments, creating an interactive experience.
 Blogging can benefit your studio in a variety of ways. One of the greatest benefits of a blog is that it can help you develop customer relationships. Because they are more informal than websites, you can really let your personality show in your blog entries. By reading your blog, clients will gain insight into your life and truly get to know you. It may also help them better relate to you as it is a more informal and personal form of communication. For clients who cannot meet with you in person, a blog is an invaluable way to build a relationship ahead of time. Since blogs allow readers to leave comments, it is easy to create a dialogue and receive feedback. By responding to clients’ questions, concerns, and excitement, you show you care about them. Blogs are also a great place to showcase your passion for photography. By speaking honestly, enthusiastically, and passionately about your work, you will show that photography is more than just a job for you. This sincere love of your work will attract clients.
Blogs also serve as a forum for showcasing your work. You can post favorite images or “previews” of recent events and sessions. This not only builds anticipation, but also allows potential clients to get a feel for your work and style. It is easier to post on a blog than update a website, so blogs are a great place to display new work. They also provide more room for feedback, since images can be accompanied by text.
Blogging is a valuable networking tool. It is a community-based activity and proves as a helpful tool for attracting new customers. People who read your blog are likely to talk about it – or even link it to their own blogs – which will generate more traffic to your site. Because blogging is easy and free, anyone can create a blog without hurting their budget. With blogs, the possibilities are endless. You can post what you want, when you want, and respond how you want – you are in control. Blogging is truly an invaluable marketing tool that is instrumental in attracting new customers, appealing to current ones, and increasing studio exposure.
For more information about how blogging can benefit your studio, check out the industry article The Value of a Blog, by Samantha Alday.
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| Power Marketing E-mail of the Month |
| This month, Eric and Adrienne Delaforce of Delaforce Photographers are our Power Marketing E-mail of the Month winners. Eric and Adrienne sent their clients an e-mail about a free additional print promotion. Here is their effective Power Marketing E-mail: |
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Thank you for visiting Lara and Jeff's wedding website. This is the last weekend all online orders will be automatically doubled at no additional charge. Simply purchase any 4x6, 5x7, 8x10, 11x14, or set of wallets and a duplicate will be shipped with your order.
Your cart will only show the items you have purchased, however, the order you receive in the mail will be doubled! Two prints for the price of one! This offer only lasts until Tuesday, August 5th. Order today.
Please feel free to contact us with any questions you may have.
Eric and Adrienne Delaforce
Delaforce Photographers
(706) 864-7399
EricsEye.com
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Looking for a quick, easy way to reach out to potential customers or remind current clientele about your studio? Want to spread the word about a holiday special or a new product your studio is offering? Use Collages.net’s free Power Marketing E-mail Tool.
When event guests log in to their event, their e-mail addresses are automatically stored for you to utilize. You can then send an e-mail to all of your event guests from a specific event or all of the event guests who have ever logged in to any of your sites.
To send your clients Power Marketing E-mails, log in to your Admin Area, select your Marketing Manager, and then Power E-mail Marketer. Who knows - you might just be next month's winner!
Related Links: Collages.net's Product Line, Build Your Brand with Products, Power Marketing E-mails
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