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| Market Your Studio |
| What Are You Selling to Seniors? |
With summer nearing an end, high school seniors are getting ready to go back to school and are gearing up for senior portrait sessions. As a professional photographer catering to young clientele, it is extremely important that you stay up-to-date not only on trends in photography, but also on trends that are popular with the clients you photograph. Trends for senior photographs change from year to year, so knowing what’s hot and what’s not is a must.
 In addition to creatively photographing your seniors, marketing fresh and unique products to them is essential. collagesColor’s large-scale metallic prints are perfect for senior sessions. With deep color tones and richness, metallic prints create a sharp, eye-catching three dimensional effect. They are perfect for making bright colors pop and metallic tones really shine. Now that collagesColor print prices have been significantly reduced, your studio can profit even more by offering metallic prints and other print products.
Another way to cater to high school seniors is to include social networking sites in their portrait packages. Collages.net Event Sites are perfect for seniors, as every site contains links to MySpace, Facebook, and blog pages. These free links allow your seniors to share their photos with friends and family, all while maintaining your studio’s image protection. Include a Premium Website in every senior portrait package and watch your referrals and studio brand recognition skyrocket. Dustin Meyer of Dustin Meyer Photography in Austin, Texas even created a video to show his seniors how easy it is to link their event site to a social networking site.
For graduation parties, let your senior choose his or her favorite image(s) to be printed on their press printed card invitations. Sign-in albums are another unique product that seniors love. Why not take your senior’s session images and have them printed in a sign-in album as a unique yearbook alternative? They’re perfect for graduation parties, last-minute yearbook signing, and are an excellent way to build your studio’s brand recognition in the area. As the album makes its way to friends and family, your studio brand goes with it.
 Kevin Hammond of Kevin Hammond Photography in Chicago, IL has developed a senior portrait session called Rock the Frock that he has been offering to seniors throughout the summer. "I wanted to start driving a healthy senior business to my studio," states Kevin. "I have neighbors and friends of the family who are seniors and are willing to get together to have their photos taken in their prom dresses in an urban trash-the-dress style session. I printed an 8x8 matte finish book studio sample to keep with me to show prospective senior clients. I shot a similar type of session last year with brides at a lakefront, which was a great success, and thought the idea would transmit well to seniors."
Ross and Kammi Bothwell of Elegant Images & Photographs in Longmont, CO helped create a Senior Rock Star Tour with four other studios. "The Senior Rock Star Tour was based on an idea we developed last year," Ross recalls. "It is something that had never been done before and is a way to provide seniors the glamorous experience of being photographed like a celebrity. Five photographers including Allison Ragsdale, Dusty Volkel, Erin Cady, Dawn Gioia, Kammi, and me represented the northern, southern, eastern, western, and mountain areas in Colorado. We marketed the tour using Facebook and word-of-mouth advertising, so it was a grassroots-type campaign. We photographed fifteen seniors per tour and took them to five locations throughout the state on a party bus with a disco ball and music. The girls got their hair and makeup done and we ended up shooting for about nine hours in total during each tour. Our seniors loved the experience – the girls felt so glamorous and everyone became friends at the end of the tour. We’re planning on continuing the tour next year and can’t wait to start marketing it!"
Creativity is key when marketing your studio to seniors, so regardless of what you offer, make sure you are aware of the latest photography and product trends so you can attract the clients you want.
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| Power Marketing E-mail of the Month |
| This month, Britta Rivera of Britta Rivera Photography is our Power Marketing E-mail of the Month winner. Britta sent her clients an e-mail about a special new baby portrait package. Here is her effective Power Marketing E-mail: |
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Hi Everyone!
I wanted to let you know about an exciting new baby plan I am offering called The Bambino. The session price is awesome and the print prices are even more wonderful. Prints are only $25 per sheet! For example, two 5x7 prints of the same image will be $25. Basically, you will receive two prints for the price of one. With The Bambino plan you will also receive a 10% price reduction on our Signature Wall Art and Gallery Wrapped Canvases!
The Bambino includes three full sessions in your baby's life. Choose from newborn, six months, and one year, or six months, one year, and eighteen months.
This special pricing is only available with The Bambino plan. The Bambino plan makes a wonderful baby shower gift that the baby will not outgrow! The Bambino is limited to eight new babies per month. Call today to book The Bambino by calling (251) 654-5846. For more information, visit our website at www.brittariveraphotography.net.
Warmly,
Britta M. Rivera
Britta Rivera Photography
www.brittariveraphotography.net
brittariveraphotography@yahoo.com
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Looking for a quick, easy way to reach out to potential customers or remind current clientele about your studio? Want to spread the word about a holiday special or a new product your studio is offering? Use Collages.net’s free Power Marketing E-mail Tool.
When event guests log in to their event, their e-mail addresses are automatically stored for you to utilize. You can then send an e-mail to all of your event guests from a specific event or all of the event guests who have ever logged in to any of your sites.
To send your clients Power Marketing E-mails, log in to your Admin Area, select your Marketing Manager, and then Power E-mail Marketer. Who knows - you might just be next month's winner!
Related Links: Collages.net's Product Line, Build Your Brand with Products, Power Marketing E-mails
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