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| Helpful Hint |
| Use Site Builder’s Free Tools to Boost Studio Exposure and Increase Sales |
Site Builder, Collages.net’s event upload tool, provides photographers with several free tools that help generate more sales and promote brand exposure.
- Event Pre-Posting: Pre-post an event using Site Builder, order event cards through
collagesColor + ROES, and then hand out the event cards during the event. When clients go to log in to the event site before the images have been uploaded, they will be prompted to enter their e-mail address. Collages.net keeps clients’ e-mail addresses on file. When the images are uploaded and the site has been approved, Collages.net will e-mail all of the clients letting them know that the event site is ready to be viewed. By following this process, you won’t miss out on reaching potential buyers who are anxious to see the images.
- Online Discounts: Create an online discount on an event site to stimulate online sales. Offer an online discount for $5 off the client’s order once their total reaches $50 throughout the duration of the site or 10% off the client’s entire order. Collages.net’s online discounts can be offered at any dollar or percentage amount and can be created to cater to any studio’s needs.
- Customer Photo Credits: If you offer print credit as part of your packages, use Collages.net’s customer photo credits to give to clients. Customer photo credits have no real monetary value, but act as money to be used towards print orders that your clients place on their event sites.
- Social Networking Links: Social networks provide innovative ways for you to connect with current and potential clients. Collages.net recognizes that savvy studios are using social networks to build their businesses. On every event site that you upload through Site Builder, instructions are available for linking the event site to a Facebook, MySpace, blog, or website page at no cost to your studio or your clients. Check out this video that Dustin Meyer of Dustin Meyer Photography created for his clients.
Take advantage of Site Builder’s free tools that allow you to boost sales and generate a buzz about your images. For more information, visit our Site Builder page.
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