|
| Market Your Studio |
| Focus on Your Studio’s Customer Service |
Collages.net understands the importance of reliable customer service and the impact a good customer experience can make on a business' bottom line. Like every other business, photography studios must maintain good customer service in order to book more clients in the future, increase client sales, and promote repeat business. Without word of mouth advertising and testimonials from past clients, many of the most profitable photography studios would never have experienced the success that drives their businesses today.
 Providing personal touches and attention will go a long way in building relationships with current and future clients. The first step to providing an excellent customer experience is choosing a vendor you can trust that provides the service you’d like to reflect on your clients. After all, your service can only be as good as the vendor you use. Select a vendor with reliable quality, fast turnaround times, and good customer service that will assist you with your questions and product inquiries. Your clients expect top quality products and services, so use a vendor that has these same values.
Do little things to surprise your clients.
A little gift can go a long way when it comes to a customer’s experience. Send your client a free 5x5 soft cover matte finish book after a portrait session or wedding. Though the size is small, the payoff is huge. When these portable books make their rounds to family, friends, and coworkers, your studio name and brand will go along with it.
Another quick and easy way to surprise your client is to print an 8x10 of your favorite image and include it with your client’s order as the "photographer’s favorite." Although they didn’t purchase that print, they will appreciate the extra item you included in their package as it shows personal attention to them as a client.
 Finally, make sure to send a thank you note to every client after their event or portrait session. Print your studio logo on the front of a press printed card with your studio contact information on the back. Write a hand-written note inside, thanking your client for their business. While e-mailing a thank you can be easy, hand writing a note is a quick way to show your thoughtfulness and attention to detail.
When it comes to your clients, little actions can have a huge impact on your sales and referrals. Remember that the experience you create for your clients can only be as good as the vendor you choose for your products and prints. For more ideas, visit our Build Your Brand page.
|
|
| Power Marketing E-mail of the Month |
| This month, Heather Rice of Heather Rice Photography is our Power Marketing E-mail of the Month winner. Heather sent her clients an e-mail about special summer packages, new products, and a two for one special. Here is her effective Power Marketing E-mail: |
 |
Summer is a time families get together, vacation, and make memories. It is also a great time to take advantage of my summer portrait specials and capture memories your family can enjoy for a lifetime.
Book a portrait session before August 1 and receive 2 for 1 prints on any additional prints purchased outside of a package. Summer portrait sessions also receive our new "mommy and family cards" FREE with your session. These adorable, customized cards are a great way to show off your family, arrange a play date, or update your contact information with family and friends.
Three affordable package options are available. I now offer my clients the opportunity to have some or all of the high resolution images with printing rights from their portrait session included in the package they select. I am also offering big discounts to families who book back-to-back sessions. Contact me for more details.
Interested in a personal mini portrait session to get a head shot or update your Facebook or MySpace pages? Hair and make-up is available and mini sessions are just right for any budget. You also get up to five images on a disc to have for your Facebook and MySpace accounts or for headshots.
Call or e-mail me today for more information on summer promotions or to schedule your portrait session before August 1, 2009.
HAVE A GREAT SUMMER!
Heather Rice Photography
407.230.3399
Scrapmonkeyphoto@aol.com
www.scrapmonkeyphotography.com
|
Looking for a quick, easy way to reach out to potential customers or remind current clientele about your studio? Want to spread the word about a holiday special or a new product your studio is offering? Use Collages.net’s free Power Marketing E-mail Tool.
When event guests log in to their event, their e-mail addresses are automatically stored for you to utilize. You can then send an e-mail to all of your event guests from a specific event or all of the event guests who have ever logged in to any of your sites.
To send your clients Power Marketing E-mails, log in to your Admin Area, select your Marketing Manager, and then Power E-mail Marketer. Who knows - you might just be next month's winner!
Related Links: Collages.net's Product Line,
Build Your Brand with Products, Power Marketing E-mails
|
|
|
|