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| Market Your Studio |
| Put Cards to Work for Your Studio |
 For many photographers, cards seem to be a niche product that can only be marketed during certain key times of the year. Everyone knows that they’re great for the holidays, graduations, weddings, and for most of life’s other major events. However, photographers can utilize cards throughout the year.
As a photographer, you should always keep blank cards in your studio as thank you notes or blank notes for any occasion. Whether you create an elaborately designed card that displays your best work or keep it simple with your logo on the front, make sure to keep cards available for all your studio’s needs. Collages.net's Press Printed Cards are perfect for this purpose as they can include designs on both the inside and outside of the card and can be printed on four high-quality paper stocks. Not only are these cards versatile, but they are
also affordable. Purchase several quantities of 25 and keep your studio’s cards on hand to send personalized thank you notes to every client you book, anniversary cards to your wedding couples, or congratulatory cards to your graduating seniors.
Another great way to use cards in your studio is to create a card that includes a promotion or special that your studio is running. Use your personal mail as inspiration for direct mail pieces that grabs peoples' attention. People love getting mail other than monthly bills. By sending a personalized card to your client base, your open rate will increase. Before sending the cards, make sure you have a clear message that you want to send. Is this a feel good reminder about your studio? Do you have a special promotion you want to include them in? Include a code word or promotion number for clients to use when placing their orders. This will allow you to track the success and effectiveness of the promotion. Cards can be used in a number of creative ways.
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| Power Marketing E-mail of the Month |
| This month, Kim Wieas of Dynamic Works Photography is our Power Marketing E-mail of the Month winner. Kim sent her clients an e-mail about fall portrait specials and a canned food drive for charity. Here is her effective Power Marketing E-mail: |
Kid's Day Canned Food Drive on October 4th
Kid's Day portraits are back for our fourth year! This year, we are collecting canned food! This special requires that you bring your canned food. We can't chase you down for your cans, so if you don't arrive with your food, you will be charged $10.00 and we will buy canned food for you.
We will have 20+ pumpkins, straw, corn, flowers, apples, and a wagon wheel. We have limited availability, so booking in advance is required. This is perfect for Halloween costumes or fall clothes.
- Date: October 4th
- Time: 12:00-5:00PM; 15 Min. sessions available
- Price: 2+ canned food items.
Prints and Halloween cards are purchased separately. CDs will be available for purchase with purchase of Package C. Special packages are going to be offered only on October 4th.
If you would like us to send you an e-mail with more information about the packages for Kid's Day, please let us know.
Dynamic Works Photography
dynamicworksphoto@yahoo.com
www.dynamicworksphoto.com
Looking for a quick, easy way to reach out to potential customers or remind current clientele about your studio? Want to spread the word about a holiday special or a new product your studio is offering? Use Collages.net’s free Power Marketing E-mail Tool.
When event guests log in to their event, their e-mail addresses are automatically stored for you to utilize. You can then send an e-mail to all of your event guests from a specific event or all of the event guests who have ever logged in to any of your sites.
To send your clients Power Marketing E-mails, log in to your Admin Area, select your Marketing Manager, and then Power E-mail Marketer. Who knows - you might just be next month's winner!
Related Links: Collages.net's Product Line, Build Your Brand with Products, Power Marketing E-mails
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