 |  | The knowledge and tools you need for
building your studio’s brand. | | | | | Develop an Edge |  Modernize and market your studio with your blog. Blogs are an inexpensive way of getting your company’s name out there, as they allow you to reach a wide audience and maintain a considerable web presence. In addition to these fundamental benefits, these four tips will bring your blog to a new level, making it an indispensable marketing tool in your studio.
1.) Capitalize on your clients’ enthusiasm. There is a certain amount of lag time between shooting and posting an event, and during that time, your clients are overly anxious and excited to see their images – so why not benefit from this excitement? Use your blog to give your clients a sneak preview of their event! In your blog entry, post two to four images that will wow them, write about how you enjoyed photographing their wedding, and post the Collages.net log-in information. Your clients will love seeing a preview of their event and will undoubtedly send your blog’s link to their family and friends, giving your studio instant exposure and immediate referrals! When deciding which few images to post in your blog, choose wisely. Post images of which you want your clients to buy large-scale prints, images that illustrate your style, and images that others will find inspiring. The first images your clients see are the ones they will want. Also, don’t forget to mention the Collages.net log-in information and the date you will have it posted– this will ensure your readers will remember to view the entire gallery.
2.) Make your studio searchable. Blogging is a vital part of search marketing. It creates quality content that search engines will easily find. Most photographers' current websites are heavily based on Flash technology, which creates beautiful websites but is very unfriendly to search engines. If clients are searching for a Las Vegas photographer, and all of the words on your website are in Flash, clients are most likely not going to find you. You can easily make your studio searchable by blogging! Write about how you captured a wedding at the Springfield Country Club in Massachusetts or about how the stained glass in Saint Vincent’s made a stunning background. Write about how you photographed portraits at your clients’ homes in Florida. When clients use Google, Yahoo, or any other search engine to find photographers in these areas, they will be more likely to find you. Also include stories that made the day memorable, how you enjoyed working with your clients, and the event’s log-in information.
3.) Include even more. In addition to sharing your event sites’ log-in information, use your blog to post stories, personal reflections, and your recent work. Allow your clients to get to know you. Show them how you capture beauty, tell them why you are so passionate about photography, and share your current thoughts. By recording this information and enabling your readers to get to know you, you are marketing yourself and your studio.
4.) Use our blog buttons. If you have been honored with our Website of the Week award, we have created an honorary graphic for you to use in your blog. This allows your clients and your potential clients to see that you have been recognized for your work! If you have been featured as Website of the Week in the past and are interested in this graphic, please let us know.
Take a few minutes each day, and follow these tips as you write in your blog. Watch your business grow in all directions, as you turn your blog into your best business tool!
For more information or inspiration, read "The Value of a Blog" by Samantha Alday of Samantha Alday Photography, who has found her blog to be her most valuable marketing tool. | | | | | |
|
|
|
|
|