|
Not only do Collages.net’s all-new product lines simplify your studio’s workflow and multiply your profits, they also provide valuable marketing tools to increase exposure and attract business. Here are a few ideas to get you started power marketing with the best products in the industry – we think you’ll find that these products literally sell themselves!
Tip #1: Display gallery wraps throughout your studio and price them at their perceived value.
Gallery wraps have proven to be one of the most eye-catching, fastest-selling products we offer. When hung on a wall, these canvas masterpieces attract attention almost immediately, so be sure to have a few placed in prominent areas of your studio where they will be easily visible to clients. Many of our photographers have found that this approach has been the most effective way to sell their gallery wraps.
Also, be sure to price your gallery wraps according to their perceived value – while we offer them to you at reasonable and competitive prices, take advantage of the fact that, to your customers, these unique, stylish canvases of their favorite images are worth much more!
Tip #2: Maximize press printed books.
Press printed books hold so much marketing potential that it would be a shame not to maximize them to their full capacity. By using our hardcover press printed books as high-end proof books and companion albums, you are sure to generate interest and sell these beautiful hand-sewn books with ease.
Our soft cover press printed books also serve as invaluable tools for an assortment of marketing purposes, including proof books, studio marketing sample books, favors, and companion albums.
Tip #3: Promote high-end cards as priceless keepsakes.
Our high-end cards not only feature the finest artistic paper, but also prominently display professionally printed photographs in striking ways. Be sure to convey the potential of this fact to your clients when selling them high-end cards. With their purchase of these cards, they will be sending a beautifully crafted greeting as well as a precious keepsake photo that their friends and family can treasure forever. The advantages to your studio are far-reaching, and the prospects are endless; as friends and family receive cards and put them on display in their househ olds, your studio gains free and widespread exposure – all without any additional effort on your part!
Our sample card albums are sure to impress and make the sale of these high-end cards practically effortless. They contain more than 100 styles and colors, catering to innumerable tastes and occasions.
Tip #4: Sell albums to every client, regardless of the type of event.
Collages.net albums are gorgeous, and your clients should have the opportunity to see them firsthand. Take advantage of our discount on studio samples to display various sizes and colors of the albums you offer – you are sure to attract the attention of any bride who enters, and parent albums will also be an easy sell. Further promote your beautiful work to anyone who views your clients’ finished albums by getting your studio name imprinted on the inside cover of every album you create.
And don’t forget – our albums aren’t just for weddings! Our wide variety of square, portrait, and landscape sizes, along with our many customizable options, make albums the perfect add-on for just about any type of client, including seniors, families, children, and babies.
>> Check out this newsletter's What's New section to learn more about Collages.net's all-new product lines!
>> For more tips on how to market your studio and build your brand, see www.collages.net/products.
|