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The knowledge and tools you need for
building your studio’s brand. |
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| Market Online Posting |
Market with Albums | Books | Cards | Gallery Wraps | collagesColor™ | Online Posting
Collages.net has spent the past eight years perfecting our online posting service, maintaining the industry's best online presentation. The below tips will help you use online posting as the lucrative marketing tool that Collages.net designed it to be.
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1. Upgrade to Premium. Premium Websites are one of the features of the Collages.net Rewards Program, a program designed for photographers to earn money back from Collages.net and enjoy additional benefits. Every month in which you qualify for the Rewards Program, all of your event sites from that month will be converted to Premium.
Premium Websites include several enhanced features, including a full screen webshow, additional music and playlists, shared folders, and picture chat.
Premium Websites make your studio look even more cutting edge and allows you to share your images with event guests, who are all potential customers, on the most technologically advanced web-based photo sharing platform. You can also expect more photo sales as the Shared Folders now make it easy for site visitors to share their favorite choices with family and friends. These folders help make purchase decisions easier for all guests.
To view a sample Premium Website, visit www.collages.net/premium. |
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2. Remind event guests of the studio behind the images. If you haven’t already done so, e-mail your studio logo to customerservice@collages.net, and we will post it on all of your event sites. It will also be on all three of your event notifications. Having your logo in a prominent place will make your studio even more memorable to your clients and your event guests. |
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| 3. Give your studio an edge in the industry and provide your clients with added convenience by offering online posting as part of your wedding and/or portrait packages. Post everything you shoot online and watch your reprint orders skyrocket! |
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| 4. Use online posting as a hassle-free proofing tool for packages by having your clients create favorites folders on their event sites. Desired images may be placed in folders named according to the necessary print sizes (e.g. “8x10 prints”). These folders will then appear in your collagesDesktop™ software under the appropriate event, where you can then fulfill the image order quickly and easily through collagesColor™. |
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5. Create sample event sites featuring either your favorite event or a compilation of your best images from a variety of different events. Place demo buttons on your studio website so potential clients can view your work – and its online presentation – firsthand. |
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| 6. Take advantage of the e-mail addresses stored from event guests’ site log-ins. Send Power Marketing E-mails to advertise studio specials, price list discounts, or to simply remind people about your business! |
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| 7. Periodically extend sites from your most lucrative events at no cost during the holidays to enjoy additional reprint orders and create happy customers. Your thoughtful gift will have far-reaching effects as word spreads and your studio generates more exposure and referrals. |
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